2. Did you know the University of California Press has over 770 ebooks available for free to the public? There is a collection of books on Architecture, Art, Art History, Art Theory and many more subjects. Browse the public ebooks by subject here.
My favourite social media site is definitely Facebook. For visual artists I think it is the best way to connect with fans and collectors because it is a great balance of pictures, text, and important apps like Event Calendars. I love posting photos of projects I’m working on while they’re still in progress – most of the time I end up selling a painting before it’s even finished, and it’s also a great way to invite discussion from artists & budding artists about technique & process. The Events app is also a wonderful way to post all of my upcoming art shows and to let people know what I’m up to!
My favorite social media site would be Facebook. I use my fan page to promote my art everyday. via direct sales, etsy stores, auctions, showing works in progress, you name it. It can all be viewed by my collectors in one place. The various artists groups are great too, for interacting with other artists from all over the world.
For my business I prefer using Facebook. It allows me to more closely interact with my followers, promote, and see how others are moving my work around. I also find it so simple to take a picture and share as I work from the drawing table with my phone.
4. How to Choose the Best Social Media Outlet – Don’t have time for multiple social networking sites? All you really need to do is pick the right one for you and your art. This article from EmptyEasel.com shares some great tips!
Building trust with online art buyers is essential. The internet is home to thousands of artist websites, online marketplaces, galleries and arts organizations. Standing out is the key to being noticed, but trust turns a visitor into a buyer. In a recent EBSQ forum discussion, I brought up the importance of portraying your true self online. For the most part, online buyers don’t get to meet you in person and a computer screen only offers a two-dimensional view of an individual. It’s therefore vital for us to show potential buyers that we are “real” people. We want them to trust us and buy our art. That’s not to say that an online persona can’t achieve success, but as it turns out, there is a trend toward buyers choosing to purchase from an individual over a logo.
EmptyEasel.com has an excellent article on building trust through social media. Here are their five tips:
1. Don’t Make it About “You”
“It’s about the community. People aren’t going to follow you if all you do is try to sell them stuff and promote yourself. Become a trusted resource, instead of a salesperson.”
2. Be sociable
“…the next time you think about listing one of your art pieces, take the time to figure out how you can present that piece in a more social manner.”
3. Show the real you
“Use a photo of yourself for your profile image, not a photo of your art, or company logo. People want to connect with people, not products or businesses.”
4. Respond to your fans
“When you respond to your fans (or customers)…have a conversation with them.”
5. Be consistent
“From how you portray your company across various social networks, to how often you post…”
I’ve reiterated many of these tips before. They are not new ideas–they are trusted rules. The quotes above are from the heads of different companies and marketing firms. Following these tips, over time, will build trust with your online following and when it comes time for them to make a purchase, either for themselves or as a gift, they’ll go with someone they know. Be sure to check out the full article at EmptyEasel.com.
Tumblr is not a new site, but it has grown by leaps and bounds over the last three years. More often than not I see things posted on Pinterest which came directly from someone’s Tumblr site. In simple terms, Tumblr is three things:
A. A community
B. A blogging site
C. The father of Pinterest
Tumblr tends to be image heavy, attracting new artists and photographers to the site daily. Members follow blogs and reblog what they love (the pin and repin model). Some Tumblr sites consist of only reblogs. This is supported and encourage. If you run a creative business, Tumblr can be a great way to introduce your art to its members. Tumblr is also a perfect site for those artists who find the writing side of blogging a challenge. They have themes set up to look like galleries. All you have to do is post your picture, add a caption and you’re done! My personal Tumblr site is a combination of my art, things I love, and reblogs from other Tumblr sites.
If you’re a resistant blogger, Tumblr might be worth your time. I treat Tumblr as an additional creative outlet. It does not replace my blog, it is something entirely new. It also does not eat into my busy schedule. I spend about 15-20 minutes on the site every other day, posting something and checking out the other sites I follow. If you decide to take the plunge and need a little help EBSQ artists can contact me through my profile page.