So. You’ve been reading up on how to market your art, gathering advice and tips from a smathering of friends, colleagues, and online experts. You believe in your art. You’ve got the requisite accounts at EBSQ (obviously), Twitter, Facebook, Pinterest, and Instagram. You have a blog. (You even occasionally update your blog.) So, why isn’t it all coming together?
Sometimes it takes an outside eye to see what you’re missing. To that end, we’re looking for up to three artists to review, critique, and case study. Totally on us.
Interested? Leave us a comment with your name, EBSQ Artist url, and let us know why you want our help. If you’re chosen, you’ll get to work with us for 90 days, totally for free, to see if we can help jump start your marketing efforts and find you some greater success. We’ll be profiling our selected artists during the case study via the EBSQ blog. Even if you aren’t one of the lucky artists selected, we hope our case studies will be able to help you as well!
Ready? Let’s get started!
PS Not yet an EBSQ Artist member? Why not join today?
1. Lady Luck – EBSQ has an abundance of visual artists but did you know we also have some amazing glass artists? I love these original earrings by Vickie Miller.
2. Strathmore 2013 Workshops – Strathmore has opened registration for their 2013 workshops. This year’s classes are: Abstract Fine Art Painting with Mixed Media, Sketching & Drawing with Toned Paper, and Artful Card-Making Techniques.
3. Copy Rights – What is fair use? Where do you draw the line? This is an interesting article from March of this year from Art News magazine.
Building trust with online art buyers is essential. The internet is home to thousands of artist websites, online marketplaces, galleries and arts organizations. Standing out is the key to being noticed, but trust turns a visitor into a buyer. In a recent EBSQ forum discussion, I brought up the importance of portraying your true self online. For the most part, online buyers don’t get to meet you in person and a computer screen only offers a two-dimensional view of an individual. It’s therefore vital for us to show potential buyers that we are “real” people. We want them to trust us and buy our art. That’s not to say that an online persona can’t achieve success, but as it turns out, there is a trend toward buyers choosing to purchase from an individual over a logo.
EmptyEasel.com has an excellent article on building trust through social media. Here are their five tips:
1. Don’t Make it About “You”
“It’s about the community. People aren’t going to follow you if all you do is try to sell them stuff and promote yourself. Become a trusted resource, instead of a salesperson.”
2. Be sociable
“…the next time you think about listing one of your art pieces, take the time to figure out how you can present that piece in a more social manner.”
3. Show the real you
“Use a photo of yourself for your profile image, not a photo of your art, or company logo. People want to connect with people, not products or businesses.”
4. Respond to your fans
“When you respond to your fans (or customers)…have a conversation with them.”
5. Be consistent
“From how you portray your company across various social networks, to how often you post…”
I’ve reiterated many of these tips before. They are not new ideas–they are trusted rules. The quotes above are from the heads of different companies and marketing firms. Following these tips, over time, will build trust with your online following and when it comes time for them to make a purchase, either for themselves or as a gift, they’ll go with someone they know. Be sure to check out the full article at EmptyEasel.com.
For this giveaway, we’ve teamed up with our friends at PrintRunner to give one lucky reader 100 5 x 7 postcards, perfect for promoting your art. Interested? Read on for the details!
PrintRunner.com was established with little more than a small press and a dream. Ten years later our company became one of the foremost quality printers in Southern California. Our commitment to provide the best value and high quality full color printing at affordable price made our company grow. PrintRunner is a full service high quality printing company located in Chatsworth, California. Try PrintRunner’s postcard printing through their online printing services.
Postcard Size: Postcards 5×7
Colors: 4/0 Front Only Printing
Paper: 14 PT. UV Coating on Front,
Rounded Corners: Yes
Ready to Ship In: 4 Business Days
Standard shipping is free. Expedited shipping will be shouldered by the winner.
*Giveaway is open to US Residents only, ages 18 years old and above.
Consider giving PrintRunner some love by following them on Twitter and Liking them on Facebook
How to Win
For a chance to win, simply answer the following question in the comments:
What would you do with your 100 postcards?
Our submission deadline is May 29, 2012. Our winner will be notified via email on 31 May 2012, as well as announced in a separate post. Why not subscribe to our RSS feed so that you can be quickly notified when the winner announcement post has been published?
Our thanks to PrintRunner for providing us this giveaway. EBSQ will be compensated with postcards as well for hosting this event.
EBSQ is putting together a series of how-tos, both videos and blog posts, to help our members get the most out of the EBSQ Art website as well as best-practices for marketing your work online. Is there something you’d like to know how to do better? A topic we haven’t explored yet?
What specific topics would YOU like to see us cover?