3 EBSQ Articles for Holiday Selling

Peace Cat and Cardinal Christmas Ornament by Lisa NelsonThe holiday shopping season has already begun, but it’s never to late to get your EBSQ portfolio or shop in shape for holiday shoppers. EBSQ has some excellent articles with tips and tricks for the trade. Here are just three:

The Importance of Online

Presentation

by Natasha Wescoat

Most people like to feel like they are actually holding that piece of art. They want to see the texture, the size, the edges; they want to be able to investigate the piece like it was in their hands. This refers to the art on stretchers, but close up details still apply to cloth canvas artworks too, of course.

Besides the fact that some people are already leery about purchasing things online, you want to help demystify them from hesitating from purchasing from you. You want to gain their trust, and help them understand the product/artwork you are offering in full.

They want to know what they are getting! Simple as that.

Read the full article here.

How to Write About Your Art

Melissa Morton

First, let’s look at why we should even want to write anything about what we do. The main reason is to connect with the people who view your work. People like to feel connected. This is true in all aspects of society and it is a valuable tool when it comes to promoting ourselves and selling our art. When I was working in a gallery, I can not tell you how many times people came in and asked for information about an artist or a particular piece.

If you are thinking, “A connection…thanks for the general and not very helpful bit of information,” let me elaborate.

When someone sees a piece of art that they like, they often want to know about the person that created it. A general bio on file takes care of the basics but often people want to know more.

Read the full article here.

How to Price your Art

Sonya Paz

There are so many facets to consider about when creating a work of art, because this category and subject can get very detailed and is quite broad based on each individual and style of medium. Whether you sculpt, paint, sketch, weld, to the many mediums and styles of painting, colors, textures media etc., you can spend more time in trying to determine what the final masterpiece will be priced at that what it took to create it.

First of all, don’t shortchange yourself, YET, be very practical. Now, this is not to say that you should give your art away but at the same time don’t give your potential customers unrealistic sticker shock either. Listed below are a few different methods that may work for you, these suggestions can assist you in some of the wandering questions that we have all experienced at a point in our artistic careers. Try one or all of these, experiment, you may find one that works well for you, based on the size of the piece, time measure and pace yourself. As you get started with this it can give you a better idea of your scale for pricing.

Read the full article here.

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How can we help you today?

A Little Help From My Friends by EBSQ Artist Julie Cady Ryan
A Little Help From My Friends by EBSQ Artist Julie Cady Ryan

EBSQ is putting together a series of how-tos, both videos and blog posts, to help our members get the most out of the EBSQ Art website as well as best-practices for marketing your work online.  Is there something you’d like to know how to do better? A topic we haven’t explored yet?

What specific topics  would YOU like to see us cover?

FAQ: Step-by-Step Guide from Upload to Portfolio

Following our relaunch 2 weeks ago, we’ve slowly been putting together some how-to guides for the new tools.  This is the first. We’ll be making it a bit more media-rich with screenshots and an accompanying video soon, but in the interim, it’s just the facts, ma’am.

We’ve received a lot of questions from understandably frustrated members saying they’ve upload art but can’t find it or simply don’t know what to do next. Here’s a look at the new process:

First and foremost, you can bulk upload new work under Add Art under “My Profile.” You’ll see a progress bar for each image, and will see a thumbnail of each item after it’s finished. You’ve now successfully uploaded your images.

Your next step is to move those images to where you want them: gallery (aka your main artcase), hosted, hidden, or to remain in new art. This is done by using the Image Role pulldown menu. Select “New Art” and click the search/filter button.

You’re now looking at all of your new uploads. From this point on, you’re now working with individual images instead of working in bulk. Click the “edit” button for whichever piece you’d like to start with.

On the Main Image tab:
Change your first item from “New Art” to “Gallery.
Also, give your piece a title here.

On your Details tab:
Here’s where you include size, date, media, and your artist statement

On your Detail Images page:
Here’s where you upload your detail images, if desired

On your Gallery Placement tab:
Here’s where you make your image “live” in your portfolio by placing it in a personal gallery. You can also add your work to up to 3 EBSQ Galleries.

Right now, there is NOT a delete button. (don’t worry, that’s coming soon!) In the interim, if there’s stuff you want to hide, just select “hidden” on your “Main Image” tab.