EBSQ Bloggers of the Week: Tips for Blogging

This week, in lieu of the Blogger of the Week feature, we are taking a look back through our featured Bloggers and focusing on some of the tips they gave for successful art blogging. Most artists know by now that blogging can be extremely beneficial for marketing their art, but it can also be the biggest hurdle to overcome. We hope some of these top tips help!

Sweet by Kari TirrellKari Tirrell ~

1. Plan your blog posts with your audience (and search engines) in mind. One of the things I like best about blogging is that it makes the artist accessible.  I enjoy blogs where I can read the artist’s thoughts about what they’ve created, see their process, and interact with them through comments or email.  I assume that the readers of my blog are similarly interested, and try to write my blog posts accordingly.  It is also important to keep in mind that search engines need keywords.  If you want people to find your blog, include relevant keywords in your posts.  Simply posting a picture of your work with the title and dimensions is not only less satisfying for the viewer, it will also do very little to help the search engines find you.

2.  Follow the blogs of artists you admire, and leave thoughtful comments on their work.  The value of interacting with other artists is a benefit of blogging which should not be underestimated.

Fetch by Claudia RoulierClaudia Roulier ~

I would say that the single most important thing is to do it regularly. I had someone ask me last First Friday if I added content on a regular basis, I knew he was asking me was it worth his time to check in every so often. You need to keep it interesting and give people something to come back for. It’s a great way to show your new art. I really like showing point A to point Z during a project. Sometimes I feature things I see that are of interest  on other blogs (always ask permission first). Some of my content is about my dog who is a real character, I did a recent flyer featuring my dog. On my blog we can also add a snippet of a sentence or two to help entice people to swing in for a look. One time I was having the blues about my art and the short phrase I chose was “my art sucks”…boy did I get a lot of interesting  comments and a bunch of hits. Pictures are always good I use them almost every time I post. Try to be concise, sometimes you don’t need many words, people tend not to read long rambling posts. I try to mix it up, with tips and suggestions to just posting art. Spell check everything!

Geranium by Maria Soto RobbinsMaria Soto Robbins ~
1. Blog as frequently as you can. For me it’s at least three times a week, usually more. I do see the benefits of blogging frequently (via Google analytics) but sometimes I don’t have time to craft a complete post  and instead will just post a description of one of my paintings from one of my venues (Etsy or ebay), along with a picture.  This is still good for the seo however it is lazy approach and I don’t recommend you over do it. The point is to get something out there rather than go for days and days without posting anything on your blog!

2. I’d like to share, a simple list I glance at each time I blog. It consists of these basic, but important reminders (adapted from dailyblogtips.com):

1.  Did I read the post after writing it?  (You’d be amazed how many times, I’m in a hurry and forget to do this-lol.)
2. Is the post as complete as it could be?
3.  Did I research any related keywords?
4.  Did I think carefully about the title?
5.  Did I link to one or more of my older posts?
6. Did I link to external resources when appropriate?
7. Did I check to make sure my links are working?
8. Did I include an interesting image?
9. Is this a good day for traffic?
10. Did I proofread and check my spelling?

3. Besides these things though, the most important thing is to have a certain degree of passion about that which you blog about and have those feelings shine through to the reader. It’s a lot about your reader (not you necessarily) and what he hopes to find in your blog. They’re reading because you inspire them somehow!

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EBSQ Blogger of the Week: Claudia Roulier

This week’s EBSQ Blogger of the Week is both a exceptional artist and a captivating blogger. Her art is sometimes whimsical, sometimes surreal and often a little deliciously creepy! I especially love reading about her art WIPS!

Claudia Roulier

Who and where are you?

I am a very late bloomer to the art scene here in Denver. When I graduated from art school I was a widow with two small kids, so I immediately had to work. About five years ago I quit my part time job with the Post Office, and began to do art again. I started by selling on eBay to get a feeling for the direction I wanted to go and to have a sense of the business of art. A little later I took some on line marketing classes from Alyson Stanfield (Art Biz Coach), who happens to live in  near by Golden Colorado. Shortly after I joined an old co-op I used to belong to right after art school which gave me courage to try for a co-op in the Art District itself. So I have belonged to both for the last few years.

Over the years I knew I wouldn’t be happy unless I gave my all to making a name for myself here in Denver. I live in the foothills west of Denver I have a studio in my house, quite literally. Recently a friend and I have rented a studio down in the center of the art district. It’s an exciting place to be right now, lots of energy, lots of great art and we have a huge First Friday Art Crawl. Since it is centrally located we both teach classes there and work of course. It’s been a very gratifying experience.

Shark by Claudia Roulier
How did you get started art blogging?

I decided to start blogging when Alyson, made a very good case in one of her classes about web sites vs blogging. She pointed out we need both but if we could only afford one then blog….why? Blogging uses lots of words, for search engines to pick up and they almost all connect to Facebook and Twitter. Your message and name can go almost viral sometimes depending on your topic.

The Beginning of the Tweeters and Umbrella Wars by Claudia Roulier
Any tips for other EBSQ art bloggers?

I would say that the single most important thing is to do it regularly. I had someone ask me last First Friday if I added content on a regular basis, I knew he was asking me was it worth his time to check in every so often. You need to keep it interesting and give people something to come back for. It’s a great way to show your new art. I really like showing point A to point Z during a project. Sometimes I feature things I see that are of interest  on other blogs (always ask permission first). Some of my content is about my dog who is a real character, I did a recent flyer featuring my dog. On my blog we can also add a snippet of a sentence or two to help entice people to swing in for a look. One time I was having the blues about my art and the short phrase I chose was “my art sucks”…boy did I get a lot of interesting  comments and a bunch of hits. Pictures are always good I use them almost every time I post. Try to be concise, sometimes you don’t need many words, people tend not to read long rambling posts. I try to mix it up, with tips and suggestions to just posting art. Spell check everything!

Clearly Something Big was about to Happen by Claudia Roulier
What’s your musical inspiration of choice when you’re working in your studio?

Well I like to listen to the tv in the other room and my favorite show is NCIS and on the week ends the scifi channel, just can’t get enough of bad horror and sci fi moves…lol. It’s in the other room so it works like background noise to help keep me from getting distracted. In my studio down in town I have a ipod with podcasts from a couple of local art podcast shows and music which runs the from old Walyon Jennings and Johnny Cash, to vintage rock ‘n roll, Leon Russell and some BB King. I have eclectic taste I guess. However I do have strict work rules for myself and work during my studio time whether it’s home or down town. I’m pretty serious when it comes to not wasting time.

Fetch 3 by Claudia Roulier

What’s coming next from your easel?

Currently I have a big show in May coming up, so I doing both clay assemblages and paintings, for that show. I’m hoping to have one semi big installation piece made up of smaller pieces, the clay molded ones I’ve been working on and been blogging about. Also I will have new paintings which feature black and white animals and backgrounds which have a little more substance for that one as well. This show will loosely follow the sideshow carnival theme I have been exploring for a couple of years. Then in the fall a small group of artists will be doing a carnival happening show in the district and another one in Boulder. I will also have another show at Pirate the other co-op at roughly the same time. So I will be crazy busy late summer into winter! Keeps me thinking and working hard.

http://croulier.typepad.com

Thank you Claudia for being an EBSQ Blogger of the Week!

If you are an EBSQ Artist and would like to be considered for Blogger of the Week just add us to your blogroll. I’m searching EBSQ profiles weekly for links to artist’s blogs. If you aren’t an EBSQ Artist, what are you waiting for?