EBSQ Facebook Artist of the Week: Aja Apa-Soura

Who and where are you?

My name is Aja Apa-Soura. My business, Sagittarius Gallery, is run out of my Scotia, NY studio. That’s where the magic happens 😉

How were you introduced to Facebook?

Actually, through Myspace back in the day *laughs*. A couple of my friends were migrating over here and I decided to make the move as well. Hated the sparkle giffs and geocities look that had taken over, and my business page was certainly doing me no favors. It was sort of like walking into an under 18 dance club, setting up in the corner next to a glittery banner and asking people to seriously consider my artwork. I always thought *everyone* had a Myspace. No. They didn’t. But nearly everyone has a Facebook page…even my mom, dad, and grandmother!

Any tips for other artists starting a Facebook Page?

Keep it fresh and updated. I have found providing progress shots through the creation of my paintings creates a buzz among my friends and fans, and Facebook ensures that many of these posts show right up in their newsfeeds, instead of them having to seek out my blog for the latest update. I also offer specials that only my facebook fans would be privy to – it really is an invaluable tool, especially considering its mainstream use and broad reach.

What’s your favorite Facebook Page feature?

I really like the fact that my friends and fans can share my content with others, leading new potential patrons back to my page. Grass roots, word of mouth advertisement at its finest.

What’s coming next from your studio?

I have made a shift in my signature nude work and started adding faces…to anyone who is a fan of my work, this is big, so I am exploring this new avenue and challenging myself in the process. I also have a commission for a local mortgage funding bank to create a painting that will be presented as their award to 50 of their top area employees, which is extremely exciting! Every day there is something new and I love this adventure I call being a fulltime artist!

Follow Aja on Facebook