Who and where are you?
Hello, my name is Torrie Smiley. I am a “trying to be daily painter” from West Texas now living and painting in Charlotte, North Carolina. I am blessed to have a wonderful life full of adventure–not really, I am a mom to four, grandma to one, and leader of the pack to three dogs.
How were you introduced to Facebook?
I was introduced to Facebook by teenage daughters back when you had to be in college to have an account. In 2008, a young girl in the local coffee shop who admired my paintings, created a “Facebook Fan Page” featuring my paintings and my Etsy store. My younger daughter began getting questions regarding my paintings and how to purchase them on her Facebook page. She gave me one of the “mom your ruining my life” speeches and told me I had to start my own Facebook page to handle my own painting business……I am surprised she didn’t just ask for a cut of my Facebook income~ Well, as they say, the rest is history. I have been on facebook since 2008. It was fun in the beginning listening to the kid’s friends say “I can’t believe your mom is on Facebook”.
Any tips for other artists starting a Facebook Page?
The biggest tip for the Facebook page is make sure it is searchable by your name and your collectors can find you. If you are on Facebook, you know they are constantly making changes and updates. The “Fan Page” has gone, replaced by “business/professional pages”. In 2010, I started my Facebook page under the title “Original Works of Art”. I forged ahead as with all my online adventures ~ trial and error, realizing later my page was not searchable by my name, Torrie Smiley, only by Original Works of Art. I found this to be a problem for new customers to locate my page. I started the new page this year under my name Torrie Smiley, Artist. Not wanting to delete my Original Works of Art page and lose my page regulars, I maintain the two pages making it available to new and returning customers. Tips from lessons learned is to make sure you are searchable by your name. If your name is taken add “artist”, “designer”, whatever you do to your name in order to keep your page searchable to your name. If you stores have a different name, use what is most familiar to your customer. Also post, post, post!! I try not to neglect regular posting, but sometimes I do, and I definitely notice a drop in sales and commissions.
What’s your favorite Facebook Page feature?
There are so many to choose from~ My Etsy store and Fine Art America stores are linked to my Facebook page. New posts on those websites update themselves to my page. I post new paintings to Facebook first and then add to my stores giving regular customers and friends a sneak peek before the paintings go into the online stores. The share feature allows people to share my work and stores with their friends and on their page adding to my customer base. Link everything using the links feature-DailyPaintworks, Etsy store, eBay, Twitter, Website, and blog. I post the same painting in all the different locations to purchase the painting–eBay, Etsy, Daily Paintworks. Collectors have their favorite websites and can purchase where they feel most comfortable.
What’s coming next from your studio?
I am always working on commissions along with the work put in my store. I will be painting several cupcake paintings, the larger ones will be placed at Cupcrazed, a local cupcake shop in Fort Mill, SC (Cupcake Wars Winner!). I will also continue to paint pears, martinis, and still life. I continue to be fascinated with landscape painting and hope to be completing more soon.
I love participating in the challenges at DailyPaintworks.com. I plan on participating in the EBSQart.com Nibblefest by the end of the year. I just have to get past the next wedding in September and I will have more time to have fun in the studio. It seems everyday there is a new idea I need to get on canvas before it vanishes from my brain…..I need more time!
Facebook: Original Works of Art