Who and where are you?
My name is Natalia Pierandrei and I am a self-taught art and comic book illustrator living in Rome, Italy. For the past few years I have worked as freelance and I have had the privilege of having my illustrations featured in several publications worldwide.
My work is influenced by Japanese manga, Renaissance painting, Art Nouveau and European graphic novels. My working technique includes mainly markers, pencils and watercolours on paper with a painting style that often mix all these techniques together.
How were you introduced to Facebook?
I discovered Facebook through a friend in 2008 and started using a personal account only. In those days I preferred using different communication channels and finally I disabled this personal profile. In 2010 another friend kept suggesting me I should re-join Facebook, and though I wasn’t convinced it was a good idea, I signed on again. I have been using Facebook for personal communications more than for business for over a year but to promote my art the more I can, I finally created my page few months ago.
Any tips for other artists starting a Facebook Page?
Use previously existing communications channels like Twitter, your blog, your Etsy shop or your Facebook profile (put a link to the fan page in one of your status updates) to promote your new page. Post photos of your work in progress – your fans will appreciate it for sure – hold contests over on your page to involve all your followers in your art projects. Your Facebook page might be a great opportunity to market your business, but it’s earned media, so keep in mind that it’s a community too. Give your Fans a reason to want to come back 🙂
What’s your favorite Facebook Page feature?
I created my Facebook page just few months ago and I have not used any Facebook features for promoting my page yet. We’ll see… any suggestions?
What’s coming next from your studio?
I am working on a graphic novel and some illustrated book projects plus illustrations for magazines and collective art-books. 2012 will be a busy year! 🙂