The holiday shopping season has already begun, but it’s never to late to get your EBSQ portfolio or shop in shape for holiday shoppers. EBSQ has some excellent articles with tips and tricks for the trade. Here are just three:
The Importance of Online
Most people like to feel like they are actually holding that piece of art. They want to see the texture, the size, the edges; they want to be able to investigate the piece like it was in their hands. This refers to the art on stretchers, but close up details still apply to cloth canvas artworks too, of course.
Besides the fact that some people are already leery about purchasing things online, you want to help demystify them from hesitating from purchasing from you. You want to gain their trust, and help them understand the product/artwork you are offering in full.
They want to know what they are getting! Simple as that.
How to Write About Your Art
First, let’s look at why we should even want to write anything about what we do. The main reason is to connect with the people who view your work. People like to feel connected. This is true in all aspects of society and it is a valuable tool when it comes to promoting ourselves and selling our art. When I was working in a gallery, I can not tell you how many times people came in and asked for information about an artist or a particular piece.
If you are thinking, “A connection…thanks for the general and not very helpful bit of information,” let me elaborate.
When someone sees a piece of art that they like, they often want to know about the person that created it. A general bio on file takes care of the basics but often people want to know more.
How to Price your Art
There are so many facets to consider about when creating a work of art, because this category and subject can get very detailed and is quite broad based on each individual and style of medium. Whether you sculpt, paint, sketch, weld, to the many mediums and styles of painting, colors, textures media etc., you can spend more time in trying to determine what the final masterpiece will be priced at that what it took to create it.
First of all, don’t shortchange yourself, YET, be very practical. Now, this is not to say that you should give your art away but at the same time don’t give your potential customers unrealistic sticker shock either. Listed below are a few different methods that may work for you, these suggestions can assist you in some of the wandering questions that we have all experienced at a point in our artistic careers. Try one or all of these, experiment, you may find one that works well for you, based on the size of the piece, time measure and pace yourself. As you get started with this it can give you a better idea of your scale for pricing.