When you think of risk taking, you can see some person throwing all their money into an idea, losing their job, their family, their “riches” and ending up on the streets. Risk taking shouldn’t equal foolishness. Planning is part of risk taking. Planning and risk taking can work together. I explain how many of us artists make it work in the online world, amidst a struggling economy and evolving web. I explain how NOT taking risks is FOOLISH…
BUSINESS SHOULD BE REACTIONARY
I was watching a video by Gary Vaynerchuk (WineLibrary.tv) about how too many entrepreneurs try to plan out and predict the future and in turn continually lose out. I see business owners base their moves, their actions on what it may or may not do for them. They obsess over whether it will work or not, and miss out on the possibilities their ideas and businesses could bring out.
It reminds me of a topic I’ve wanted to discuss for so long on how an artist/creative business should go about promoting and selling their work.
How do I do it?
I don’t ask questions.
I don’t research for months before I try something.
I don’t wait.
TIME IS OF THE ESSENCE
In this day and age, when technology is evolving and changing so fast, you have to become an “early adopter“. New sites and applications and ideas are being created everyday and its changing up at a faster rate each time. An early adopter seeks out and tries new things in technology and the web. Myself, that is simply part of my nature. I LOVE technology and always want to try out the latest gadget, application, or software. That has been what has made me come to where I am today, I believe. Though I wouldn’t say throw out the talk about finding your niche and target audience. In general – becoming an early adopter means you won’t worry yet about how this will affect your outcome.
I knew a man who had so many amazing talents. He was a good speaker, a talented writer, and had all kinds of amazing ideas for business models and creative products. But the man NEVER put any of his ideas into action. That man talked about his ideas for years, only to end up later working in a party store, with nothing in bank, and living paycheck to paycheck. His amazing ideas thrown away and never attempted.
He could have researched. He could have talked to people. Who could have attempted to put these products and ideas into the tangible. But he didn’t do any of those things.
YOU HAVE TO TAKE RISKS
Making what you want to happen does require you have the talent and skills to offer something of value to people as a whole. If you aren’t a good artist, chances are you can’t do this. So now that we got that thought pushed aside, lets talk about risks.
IF you have the talent/skills, you have a chance at this . . . if you TAKE THE RISKS.
– Building relationships
– Making the work
– Training yourself
DONT THINK ABOUT THE MONEY
You have to throw out “weighing the risks”. You have to shelve those thoughts of doubt and fear. There is no room for conceiving the outcome. You have to go for the goal unconciously, passionately, and with ambition. Don’t worry about whether this or that makes you money.
Following your passion and trying out new things should be the only thing on your mind.
MONEY IS THE ICING ON THE CAKE
If you seek out ideas, try out new things, and make connections the success becomes the icing on the cake. Your intentions are true. Your purpous is fulfilled.
So many artists say “I want to do what I love” but do you really understand what that means? You have to FIRST gain the focus required. To THINK doing what you love!
NOT TAKING RISKS IS FOOLISH
Now, when I talk about risk taking, I’m not necessarily saying “Quit your job! Throw your money away!” No – preparation is part of risk taking. But it’s when you let go of your fears, doubt, inhibitions, and attempts at predicting the outcome that you truly can plan your future as a creative business. Not taking the risk is foolish.
RISK TAKING MEANS:
– Opening your eyes to opportunity
– Seeking out new things
– Allowing yourself to plan
– Allowing yourself to BE.
BEING REACTIONARY MEANS:
– Moving where the opportunities are
– Letting go of something when it fails
– Changing plans
– Trying again
Can you let go? Can you allow yourself to try new things? Can you see opportunities whereever you are? Can you focus on your passion at hand and not worry whether it will work or not?