Building Your Team: Connecting With The Right People

by Natasha Wescoat

Alot of the time, we talk about finding our target audience, about finding the perfect agent/business manager, or maybe getting those galleries/shops to hold our art. So when we do in fact get a nibble on that line – we’re all going bananas. You start to think everything is going to turn around and success is about to happen.

In the creative business, however, things change, people are fickle, offers pan out or they don’t.

Such is life. Such is the business of the arts.

Whether you are an actor, writer, painter, designer – all of these opportunties can come and go, fleeing with trends, staff changes, or money issues. You can become burnt out, frustrated, confused, disorganized. You may be doing all the work on your own besides creating the art. You do the photography, the design, the web maintenance, accounting, customer service, marketing and promotion, etc.

On your own it will be tough. On  your own you can only go so far . . .

What we have to do is to focus more on the core foundation within our business and career. We usually think money and opportunities first, when we should be thinking : TEAM.

A team is a support group gives you:

– financial support

– business support

– emotional support

– word of mouth support

– connections


A team should be able to offer you the guidance you need when you are down or indecisive. A team is there to support you and cheer you on as you take on new things. A team is there to let everyone know about you, to give you emotional support when you need it. They are the puzzle piece to our life!

Without a team, you’re just a one-man band hobbling the streets in desperation for pocket change! Really. Without a support group, you can only go so far. I know!


And when I say we should connect with other people, I have to stress that you should connect with the RIGHT people. We all can learn and gain the help we need from others in different work.

Connect with more that just Artists.

Connect with people that get your vision and understand your work.

Connect with people who CARE.

So, how do you create your own TEAM?

– Find networks online to discuss and connect with other artists and business people. There are forums, social networks, and web groups like

– Attend events and meetups. There is alot to learn from others in real life that we can’t get entirely in the interweb. Consider Tweetups (Twitter meetups), art expos, art shows, business networking events. It doesn’t have to be all about art. Look into events that will connect you to people of all careers who could be great friends and in turn be a vital part of your team!

– Ask for references. Know artists who already have a good team? Maybe there are some people who you don’t know personally and would like to get to know more and learn from. Places like LinkedIn are a great way of getting connections with people who can be a powerful part of your network of friends.

Having people in our team that can give us guidance and support are the lifeforce of a creative business. It helps us remain strong when things get us down. A team keeps us moving, evolving, progressing, and advancing. A team is priceless.


Natasha Wescoat ( is a licensed artist and social media creative utilizing the web to promote and sell her art. Learn more about the artist at her official website or her blog, Natasha’s Art Candy (

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3 thoughts on “Building Your Team: Connecting With The Right People

  1. Great post. I would add that your team should be full of positive people who will build you up and keep you feeling optimistic. We’re all more successful when we’ve got a positive outlook!

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