Posts Tagged marketing
So. You’ve been reading up on how to market your art, gathering advice and tips from a smathering of friends, colleagues, and online experts. You believe in your art. You’ve got the requisite accounts at EBSQ (obviously), Twitter, Facebook, Pinterest, and Instagram. You have a blog. (You even occasionally update your blog.) So, why isn’t it all coming together?
Sometimes it takes an outside eye to see what you’re missing. To that end, we’re looking for up to three artists to review, critique, and case study. Totally on us.
Interested? Leave us a comment with your name, EBSQ Artist url, and let us know why you want our help. If you’re chosen, you’ll get to work with us for 90 days, totally for free, to see if we can help jump start your marketing efforts and find you some greater success. We’ll be profiling our selected artists during the case study via the EBSQ blog. Even if you aren’t one of the lucky artists selected, we hope our case studies will be able to help you as well!
Ready? Let’s get started!
PS Not yet an EBSQ Artist member? Why not join today?
For this giveaway, we’ve teamed up with our friends at PrintRunner to give one lucky reader 100 5 x 7 postcards, perfect for promoting your art. Interested? Read on for the details!
PrintRunner.com was established with little more than a small press and a dream. Ten years later our company became one of the foremost quality printers in Southern California. Our commitment to provide the best value and high quality full color printing at affordable price made our company grow. PrintRunner is a full service high quality printing company located in Chatsworth, California. Try PrintRunner’s postcard printing through their online printing services.
Postcard Size: Postcards 5×7
Colors: 4/0 Front Only Printing
Paper: 14 PT. UV Coating on Front,
Rounded Corners: Yes
Ready to Ship In: 4 Business Days
Standard shipping is free. Expedited shipping will be shouldered by the winner.
*Giveaway is open to US Residents only, ages 18 years old and above.
How to Win
For a chance to win, simply answer the following question in the comments:
- What would you do with your 100 postcards?
Our submission deadline is May 29, 2012. Our winner will be notified via email on 31 May 2012, as well as announced in a separate post. Why not subscribe to our RSS feed so that you can be quickly notified when the winner announcement post has been published?
Our thanks to PrintRunner for providing us this giveaway. EBSQ will be compensated with postcards as well for hosting this event.
We’re looking for a handful of artists who regularly use Pinterest successfully as a marketing tool for their art for a future article here on the blog. Interested? Leave a comment on this post, drop us a line via email, or get in touch via our Facebook page.
We hope to hear from you soon!
EBSQ is putting together a series of how-tos, both videos and blog posts, to help our members get the most out of the EBSQ Art website as well as best-practices for marketing your work online. Is there something you’d like to know how to do better? A topic we haven’t explored yet?
What specific topics would YOU like to see us cover?
This month, EBSQ launched its first-ever advertising program. Our intent was to create advertising that augmented rather than detracted from the site experience, as well as a program that is a truly affordable way to reach both artists and art lovers alike.
Just this week, we launched Art of the Day sponsorships, with ad space available both for businesses as well as EBSQ members. And starting next week, we’ll be launching an exhibition sponsorship program that is truly unique: we’ll be giving serious real estate and newsletter time to businesses in exchange for these businesses offering a prize directly to the artists with no fees (hidden or otherwise) involved in the process.
So if your business is hoping to target the art market, might we recommend taking a look at what EBSQ has to offer?
If you take a gander at the Learn section of EBSQ, you’ll find several years worth of how-to articles on specific art-related projects like Cigar Box Purses and Felt Making. But did you know we also have how-to articles that address the business of art as well? Here are five of our most popular how-to articles:
An artist’s statement is a short document written by the artist which provides a window into the artist’s world. It offers insight into a single piece or an entire body of work and by describing the artist’s creative process, philosophy, vision, and passion. It enlightens and engages while at the same time giving the audience – potential buyers, exhibition curators, critics, fellow artists, or casual browsers – the freedom to draw their own conclusions. An artist’s statement reads easily, is informative, and adds to the understanding of the artist. (read more)
Probably the single most important thing you can do to sell your artwork is to post good photos on your auction listing. Many of the photos I see on eBay have glare from flashbulbs, focus problems or poor color. The method that has worked best for me, whether taking digital photos or film photos is to shoot artwork outdoors. You will find that outdoor light is the best, even on slightly overcast days, and you won’t risk a flash glare on your work. (read more)
The importance of pictures shown in your auction is vital puzzle in the outcome of the sale.
Most people like to feel like they are actually holding that piece of art. They want to see the texture, the size, the edges; they want to be able to investigate the piece like it was in their hands. This refers to the art on stretchers, but close up details still apply to cloth canvas artworks too, of course. (read more)
There are so many facets to consider about when creating a work of art, because this category and subject can get very detailed and is quite broad based on each individual and style of medium. Whether you sculpt, paint, sketch, weld, to the many mediums and styles of painting, colors, textures media etc., you can spend more time in trying to determine what the final masterpiece will be priced at that what it took to create it. (read more)
A professional business card can be a useful marketing tool for artists, and well worth the investment if you are trying to get your name out there. So, do you have a business card? If not, then it’s time to get on the ball and do something about it. (read more)
What other business topics would YOU like to see us address in the future?
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