Who and where are you?
I’m Susan Brack of Enchanted Sleigh Studios. I’m a self taught folk artist living in Indiana. I’m lucky to have been able to live most of my life in a rural setting. Our area is rich in farm land, crafting culture and antique shops. While raising my family, I taught quilting and followed the arts and crafts show circuit selling my original folk art dolls, bears and Santa figures. I think that early influence can still be seen in my work today.
How were you introduced to Facebook?
My daughter Rachel Sharp is also an artist living in Scotland. Which made it hard for us to share our latest art and artistic endeavors. She kept telling me I should join Facebook. I was reluctant. You know the old saying, you can’t teach an old dog new tricks. ha. I finally signed on. I have never looked back. It has opened a new world to me. I can keep up with my daughter’s activities, share my own work and network all at the same time with other artists, collectors and Facebook friends. Our family also owns a small antique / gift shop in Centerville, IN called The Enchanted Sleigh. So I’ve been able to create an additional business page to share and promote our family’s store.
Any tips for other artists starting a Facebook Page?
Yes, first decide how you want to use your Facebook page. Do you just want to be sociable or do you want to use it to network and promote your art. Try to remember if you are using it to promote your art or business you should always present yourself in a professional and friendly manner. No gossip, political or mean spirited comments. I also try not to over do my postings or make a nuisance of myself. There are features on Facebook that allows you to post every single listing you might have on Etsy or Ebay. If you post all the time, your Facebook friends may end up blocking or unfollowing you. When I do post my art or listings, I try to include a short friendly comment that might be of interest. Facebook can be an awesome marketing tool.
What’s your favorite Facebook Page feature?
I like to be able to follow some of the other artists that I most admire. It is always nice to be able to see how they are using Facebook to promote themselves. It’s a great way to become more educated in my own marketing habits.
What’s coming next from your studio?
I hope to keep producing new Christmas, Halloween and Fantasy illustrations. I have just signed with a new licensing agency. I’m very excited to be back in the licensing world. I’ve always enjoyed designing collections for Holiday and Home Decor products. When the economy took a dive, so many companies seemed to quit using freelancers like me. I’m beginning to see signs of the economy slowly improving. The industry seems to be starting to use more outside art sources again. Thank goodness I had sites like Facebook and EBSQ to help promote and sell my original art to collectors which kept me afloat during the last few years when times were tuff. I hope all artists who want to expand their fan base will take advantage of today’s technology. If I can do it, anybody can.